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Paid Media Executive

Who we are:

Internet Fusion Group is a dynamic, fast-paced and growing eCommerce business that currently turns over circa £100 million. We have multiple websites transacting globally which specialise in lifestyle clothing and equipment. Offices are located around the UK with a main distribution hub that operates from Kettering. We offer the essentials for everyday living from fashion-forward to fashion staples, skating to horse riding, dirt bikes to snowboards and everything in between. In addition to designing and making our own apparel and products, we source the very best collections from exclusive, premium brands; carefully selecting, testing, and sharing products that look fantastic and perform beautifully. We sell over 800 heritage, sporting and contemporary brands from Great Britain and around the globe; including Barbour, North Face & Osprey.

What you’ll be doing:

Based within our Shoreditch office (currently remote based), we’re looking for a Paid Search/PPC Executive to join our growing performance marketing team and support the E-Commerce Director in the day to day running of our paid channels. If you have been working within an agency or in-house and are looking for a change of role which will be give you ownership of the text, DSA & display channels then this role is for you

Day to day you will be optimising our network of paid search campaigns across the different websites, languages and verticals. This will be planning keywords, creating ads, optimisation of ad copy with a key focus on growing the dynamic, display and text across the verticals. Secondary to this you will have exposure to the paid social channels and assist the team with growing this area.

This role is ideal for someone who is looking for an exciting opportunity in a fast-paced environment and is looking to make an immediate impact.

Responsibilities you’d have:

  • Ownership of channel strategy and budget
  • Managing our paid media accounts on a day to day basis
  • Managing and adhering to the marketing budget
  • Creating DSA campaigns, optimising and building adverts from the results
  • Building out audience lists, optimising performance based on results
  • Daily/weekly reporting against ROAS targets
  • Growth of the DSA/display and text advert channels

Key Measurables

  • Meeting overall marketing budget targets
  • Increasing paid revenue across all paid channels
  • Improving ROAS and operating within budget
  • Production of reports in the appropriate timeframes
  • Core values of IFG are upheld

Skills that we’re looking for:

  • 2+ years of experience within an PPC role either in house or agency
  • Experience using Google Adwords, Bing & Google Merchant Centre
  • Facebook experience desirable but not required
  • experience working in a B2C environment
  • Analytical and advanced user of Excel
  • keen to learn and quick to pick up new processes
  • a hard worker who takes instruction well
  • excellent communication & time management skills
  • motivated and comfortable to work to tight deadlines in a fast-paced environment 

What’s in it for you:

  • Excellent remuneration package.
  • Working with some of the most advanced digital advertising partners and technologies.
  • 40% staff discount.
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