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MSW Product Copywriter

Company Overview

Surfdome is an industry leading action sports e-commerce site. Together, as part of the Internet Fusion Group, we serve a unique customer audience spanning several different markets. Magicseaweed is our core surf store capturing and influencing all aspects of surfing and its product ranges.

We now require an ambitious and dynamic surf lover to work in an exciting global business who has the ability to bring their experience and qualities to help grow the company. This role would suit a candidate interested in the surf industry looking to experience a fast-paced environment in our Shoreditch office.

Job Summary

To maintain the content and tone of the Magicseaweed store whilst working closely with the Buying & Marketing team to introduce and grow categories and products. The candidate must have a good knowledge of surfing culture and the products associated with it. We are looking for someone who is motivated to work in a fast-paced environment, keen to learn with the ability to multi-task.

Responsibilities and Duties

  • Compose individual product descriptions for Magicseaweed to accurately detail a product’s unique features, qualities and technical characteristics.
  • Liaising with Buyers, Merchandisers, and the Studio to ensure that products are presented appropriately in line with Magicseaweed’s tone of voice.
  • Compose copy for brand and category landing pages.
  • Compose extensive buying guides for the technical product ranges assisting the customer’s buying journey.
  • Generate engaging blogs that target the core surf customer with the goal to inform and engage the customer.
  • Work within Surfdome’s Search Engine Optimization (SEO) guidelines to ensure all content is both user-friendly and Google-friendly.
  • Compose and update key brand and category size guides.
  • Attend key buying appointments with buyers to get hands on with products where possible
  • Test products within the surf hardware industry
  • Working closely with the buying team to launch products & brands on MSW
  • Work closely with the marketing team on MSW’s campaigns and emails
  • Take owner ship over the MSW Go To Market Marketing Campaigns


  • Previous experience in a similar role or a recent media, journalism or marketing graduate
  • Proof-reading skills
  • An adaptable / flexible writing style
  • Great communication skills and a good team player who is also able to work well using own initiative
  • Excellent attention to detail

Key Skills:

  • A passion for surfing brands and product
  • Computer literate and a confident typist, with skills in MS Word and Excel
  • A good communicator, self-motivated and flexible

Benefits and Perks

  • Joining the Internet Fusion family means embracing what we stand for from protecting our playgrounds, oceans, mountains and skate parks, to helping the community we live in.
  • We want everyone to get involved in other sporting activities we love and encourage you to get involved; so whether football or yoga, hardcore fitness sessions, Summer Surf and Winter Ski trips, to week day skate sessions, we want you to come along for the ride.
  • Other benefits include: great staff discount, Friday drinks, a day off on your birthday, summer and winter staff parties, breakfast, fresh fruits and snacks every day, and we are adding more as we grow.
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